Scaling made easy: Niche Story's secret to success with Quivo
Company profile
Company profile
FRAGRANCES
Niche Story is a Munich-based company that specialises in exclusive, handmade niche fragrances. The company offers unique fragrance creations by renowned perfumers from Europe and places great emphasis on quality and craftsmanship.
With a dedicated team and a carefully curated range, Niche Story has developed into a trusted brand that is recognised worldwide. Through close collaboration with renowned perfume houses and the use of state-of-the-art logistics solutions, the company offers its customers an unrivalled fragrance experience.
Niche Story is a Munich-based company that specialises in exclusive, handmade niche fragrances. The company offers unique fragrance creations by renowned perfumers from Europe and places great emphasis on quality and craftsmanship.
With a dedicated team and a carefully curated range, Niche Story has developed into a trusted brand that is recognised worldwide. Through close collaboration with renowned perfume houses and the use of state-of-the-art logistics solutions, the company offers its customers an unrivalled fragrance experience.
Key data
- Founded in 2019, 13 employees
- Head office in the centre of Munich
- Website: nichestory.eu
The partnership with Quivo
- Seamless and efficient logistics processes
- Flexibility and care in shipping products
- Better customer satisfaction achieved through high standards
The vision behind Niche Story
Bahaa Alma, founder and CEO of Niche Story, runs the Munich-based company that specialises in exclusive, handcrafted fragrances. With a clear vision and a deep understanding of the art of niche perfumery, Bahaa has developed Niche Story into a respected brand. She proudly says of her successful business:
‘At Niche Story, we are passionate about presenting unique, artisanal fragrances to a discerning audience that appreciates quality and craftsmanship. Based in Munich, our company works with a small but dedicated team of fragrance experts. We pride ourselves on our carefully curated collection, showcasing the art of niche perfumery and the stories behind each fragrance. With customers all over the world, we have become a trusted name for those seeking exclusivity in their fragrance choices.’
Early challenges and important milestones
From the beginning, Niche Story's vision was clear: ‘We wanted to offer niche perfumes that tell a story, perfumes that embody personal expression and sophistication,’ says Bahaa. The goal was to create a platform where people could discover and experience fragrances crafted by the best artisans in the industry. This vision drove Niche Story to revolutionise the fragrance market.
However, like many companies, Niche Story faced numerous challenges in the early days. One of the biggest hurdles was sourcing high-quality and unique fragrances. Even more difficult, however, was the logistics. ‘Delivering our premium products on time and with the utmost care was crucial to our brand's reputation,’ says Bahaa. Growing the business was also a challenge: ‘We had to scale our operations without losing our boutique identity!’
Before Niche Story came across Quivo (then still under the name LOGSTA), the company had already used various logistics service providers, but none met their high standards: ‘Delays, improper handling and lack of communication were common problems.’ It quickly became clear that Niche Story needed a logistics partner that could not only handle the growing volume, but also handle the products with the necessary care.
Exclusive fragrances and efficient logistics processes
As demand for the exclusive fragrances grew, it became increasingly difficult for Niche Story to manage the logistics internally. ‘We quickly realised that efficient logistics are crucial for the customer experience. At the same time, we wanted to focus on our core business - selecting and selling the best niche fragrances,’ says Bahaa, the founder of Niche Story.
For this reason, the company decided to outsource logistics and looked for a partner who not only understood the business but could also offer the flexibility and precision that are essential for premium products. After evaluating several providers, Quivo immediately stood out. ‘Their experience with high-quality products and their ability to integrate seamlessly into our processes convinced us immediately.’
In particular, Quivo's flexibility to adapt to the company's specific needs was a deciding factor. It was important to Bahaa and Niche Story that the delicate and exclusive fragrances were handled with the utmost care, and Quivo proved to be the ideal partner to easily meet these high standards. Find out more about our fulfilment here.
The key to scaling
For Niche Story, the biggest advantage of working with Quivo was the freedom it gave them to concentrate on their core business. ‘Thanks to Quivo, we can focus on the essentials - the search for new, exciting fragrances and the further development of our brand,’ the founder continues. Outsourcing logistics has not only increased their efficiency, but has also increased customer satisfaction, as Quivo ensures that all deliveries are made accurately and on time.
For Niche Story, this partnership not only means smooth operations in the background, but also the opportunity to continue growing without compromising on quality. A particularly memorable experience during the collaboration with Quivo was the launch of a limited edition perfume collection. Demand exceeded all expectations and Niche Story faced the challenge of delivering all orders on time:
‘Quivo responded incredibly quickly during this time and managed to scale the processes overnight. This allowed us to ensure that every customer received their order on time,’ recalls Bahaa from Niche Story.
Wisam
Marketing Manager @ Niche Story
‘Quivo has been instrumental in enabling us to grow and scale without losing the premium quality and service our customers expect. Their dedication to excellence mirrors our own and makes them the perfect logistics partner for Niche Story.’
Focus on the essentials
‘Our journey began with a deep appreciation for niche fragrances and led us to build relationships with exclusive perfume houses across Europe. Quality always came before quantity.’
The partnership with Quivo played a key role in this. ‘Their modern logistics system has enabled us to optimise our processes in an uncomplicated way,’ says Bahaa Alma. Quivo's quick response was invaluable to the company, especially during unexpected order peaks. ‘Their proactive approach ensured that issues were resolved before they could impact our business.’
Another key benefit of working with Quivo is the peace of mind they offer Niche Story. ‘Knowing that our logistics are being handled with care and precision allows us to focus on expanding our product range and exploring new opportunities.’ Thanks to Quivo, Niche Story says it has been able to grow significantly faster, reduce operating costs and increase efficiency in all areas. ‘Their commitment to quality mirrors our own, which makes them an indispensable part of our business model.’
The recipe for success continues
The CEO of Niche Story, Bahaa Alma, continues to strive to redefine the fragrance industry. ‘We stand out in an industry dominated by mass-market brands by offering something truly unique.’ Niche Story's fragrances are as unique as the people who wear them. ‘We are pushing the boundaries of what luxury fragrance can be and are proud to be part of this evolving industry.’
- Discover their entire fragrance collection and much more here in their exclusive online shop!
Niche Story is optimistic about the future. With the successful collaboration with Quivo as a stable foundation, the company plans to further expand its unique offering. The introduction of limited edition collections and the expansion of partnerships with independent perfumers will further strengthen Niche Story's position in the world of niche perfumery. Through continuous innovation and the pursuit of exclusivity, Niche Story is ideally positioned to set new fragrance trends and delight discerning customers worldwide.
Sources
Pictures:
Website Niche Story ©
Quivo — 2025
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