Discover the 10 biggest e-commerce fulfillment trends in 2024

Martin Jezy19 November 20237 min

The e-commerce industry is experiencing rapid growth, with online retail sales consistently rising each year and an increasing number of businesses opting to sell their products digitally. The pandemic, which led to store closures and restrictions on in-person shopping, has only accelerated this trend. This, in turn, has a direct influence on the global logistics landscape, with fulfillment providers emerging as a comprehensive solution for managing the growing influx of packages.

Now, let's venture into the future! Here are the key trends in logistics and fulfillment:

  • Fulfillment Trend #1: Customer Journey
  • Fulfillment Trend #2: Cross-Border Logistics
  • Fulfillment Trend #3: eFulfilment
  • Fulfillment Trend #4: Real-Time Tracking
  • Fulfillment Trend #5: Anticipatory Logistics
  • Fulfillment Trend #6: Personalization
  • Fulfillment Trend #7: Sustainability
  • Fulfillment Trend #8: Fulfillment Automation
  • Fulfillment Trend #9: Leveraging Big Data
  • Fulfillment Trend #10: Augmented Reality's Role

Fulfillment Trend #1: Customer Journey

As online shopping becomes more prevalent, it becomes crucial to establish a robust technical infrastructure capable of capturing and monitoring all user interactions on a web store. Importantly, all of these actions must be carried out anonymously and in full compliance with data protection regulations. This comprehensive monitoring encompasses everything from the initial click on the website, product selection, streamlining the ordering process, to email marketing efforts.

Furthermore, this infrastructure should include features such as the automatic transmission of tracking information when packages are dispatched and the collection of reviews from various platforms. Only by effectively measuring the performance of a web store can various adjustments be made to enhance the overall shopping experience to its fullest potential.

Fulfillment Trend #2: Cross-Border Logistics

One of the biggest trends in fulfilment is still internationalisation. Even for smaller companies, it is now worthwhile to tap into larger markets and sell their products across borders.

On the one hand, this is made possible by simple shop system solutions such as those from Shopify or WooCommerce and, above all, globally operating fulfilment centres. With their extended logistics networks, these allow uncomplicated cross-border trade.

Fulfillment Trend #3: eFulfillment

Digitalisation has long since reached the fulfilment industry. Innovative logistics management tools like our Connector make it easier than ever to effectively manage all logistics processes. Because the processes in an eFulfillment Centre are software-based, they can be easily scaled. This helps manage seasonal peaks and large marketing campaigns.

In this way, companies remain competitive and can focus on their core business. An overview of their own logistics is provided around the clock. All this, of course, on the computer and smartphone, from anywhere! Endless order confirmations and unnecessary paperwork are a thing of the past.


Fulfillment Trend #4: Real-Time Tracking

For most, this is the absolute standard, but there are still an enormous number of eCommerce merchants who do not provide their customers with parcel tracking. This is often due to the lack of a technical framework for the online shop or the company's logistics provider. Fulfilment customers in particular attach great importance to having transparent insight into the warehouse at all times in order to be up to date.

Logistics management tools such as our Connector fulfil precisely this purpose by clearly preparing all important tracking data and automatically passing it on: From order status, stock levels and returns to parcel tracking, which customers can use to track their delivery.

Fulfillment Trend #5: Anticipatory Logistics

Customer data is worth its weight in gold. This is proven above all by the largest data collectors such as Google, Facebook and others, who use it to generate their immense advertising revenues. Another big player in this business is the world's largest online department stores', Amazon! They are the first to try "anticipated logistics" on a large scale: By analysing historical buying habits and orders from customers, Amazon sends certain product groups to its logistics centres much earlier than usual.

This saves a lot of money, as fast transport becomes obsolete and customers receive their parcels just as quickly.


Fulfillment Trend #6: Personalization

A growing trend in fulfilment over the years has been customization:

Corporate-style branded packages and creative add-on content are an effective way to enhance the customer's shopping experience. These add a personal touch to the order and make you stand out from the uniform package crowd. There are various ways to enhance packages, such as through the type of packaging and shipping boxes, the use of custom tapes and packing paper, personalised stickers, flyers and much more! 

We would be happy to give your packages that certain special ‘something’ and offer various packages for you - just get in touch!

Fulfillment Trend #7: Sustainability

Several different crises have dominated the headlines in 2023. Climate change is almost forgotten. However, it remains a reality in which countries, cities and companies have declared their commitment to reducing greenhouse gases and must implement strict targets to protect our planet.

Similarly, consumers are increasingly placing greater emphasis on options that are as sustainable as possible, such as plastic-free packaging, recycled paper as filler or CO2-neutral shipping. This topic is probably the biggest challenge of our time and will also play a weighty role in fulfilment. It is much more than a fulfilment trend, it is a duty for all of us.

Fulfillment Trend #8: Automation in Fulfillment Centers

Implementing robotics and automated systems in fulfillment centers is key for increasing processing speed and accuracy. These systems can take over repetitive tasks and reduce the likelihood of human error, leading to cost savings and improved employee engagement in more strategic tasks. 

Additionally, using real-time analytics can enhance the efficiency of workflows and inventory control, adapting to changing demands seamlessly.

Fulfillment Trend #9: Leveraging Big Data and Analytics

The strategic use of big data in logistics can transform how companies manage deliveries and inventories, tailoring experiences to individual customer preferences. 

Analyzing historical data on purchases and behaviors can lead to predictive insights, enabling companies to anticipate market trends and manage stock levels effectively. Furthermore, optimizing routes through big data can lead to environmental benefits and cost reductions.

Fulfillment Trend #10: Augmented Reality's Role in Logistics

Incorporating AR in logistics operations can revolutionize warehouse and fulfillment processes. AR devices, like glasses, can streamline product locating and order fulfillment, increasing speed and reducing mistakes. 

AR can also play a crucial role in training, providing an immersive learning experience. It can be used to virtually map warehouse spaces, leading to better space management and improved internal logistics. This technological integration promises to boost productivity and minimize logistical errors.


The world keeps spinning and we have to keep up! At Quivo, we are never satisfied with the status quo, but always strive to question and further develop all fulfillment processes.

Do you have any questions? Write to us, without obligation.


10 Ecommerce Fulfillment Trends to Pursue:



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