Amazon Peak Season 2024: All about the most important peak season days in e-commerce

Martin Jezy26 March 202411 min

Amazon's Peak Season is the most important time for online retailers in e-commerce - and this year is no exception. But when is the Amazon Peak Season 2024 and how important is it? 

We answer all these questions and much more in our exclusive blog article about the peak season days in online retail!

As a bonus, you'll find out how you can best prepare the logistics of your online store for the peak season.

  • When is Amazon Peak Season 2024?
    • What sets Amazon's Peak Season apart?
  • Overview: All dates of the Amazon Peak Season 2024
    • Your free Peak Season Calendar
  • Statistics and sales figures of the Amazon Peak Season 2023
  • What is the origin of the Peak Season days in general?
  • The 10 best tips for seamless logistics during the Peak Season
  • Additional resources to optimize your e-commerce logistics
  • FAQ - The most asked questions about the Amazon Peak Season

When is the Amazon Peak Season 2024?

The "Amazon Peak Season" refers to the period of the year when the online retail giant Amazon records its highest sales volumes.

  • The Amazon Peak Season typically begins in October and extends until the end of December.

    For the year 2024, it is expected to start in October and include key sales days such as Black Friday (29th November 2024) and Cyber Monday (2nd December 2024). Additionally, the days around Christmas and New Year also count as part of Amazon's Peak Season.

    You can find all the dates in detail below!

What sets Amazon's Peak Season apart?

  1. High Customer Demand: During the Peak Season, there is a significant increase in customer demand for products. This is partly due to special events such as Christmas, Black Friday, and Cyber Monday. As the world's largest shopping platform, both Amazon and its sellers naturally benefit from this trend.
  2. Exclusive Offers and Discounts: Amazon uses this time to provide a variety of offers and discounts that attract customers and boost sales.

    The Catch: These offers are often exclusive to Amazon and its Prime members.

  3. Significance for Amazon Shops: For sellers on Amazon, the Peak Season is of crucial importance. It offers the chance to significantly increase their sales and acquire new customers. Sellers often plan months in advance to ensure they have sufficient stock.

If you are also represented as a seller on Amazon and want more flexibility and freedom in terms of logistics, write to us. We take care of the entire logistics process for numerous Amazon shops - fair, transparent, and individualized.

Overview: All important dates of the Amazon Peak Season 2024 for retailers

The Amazon Peak Season, which is the busiest time especially for online retailers, primarily takes place during the fall season, kicking off with Halloween and extending beyond Christmas.

These are the key dates of the Peak Season 2024 that you shouldn't miss:

  • Earth Day - April 22, 2024 
    A reminder of environmental stewardship, prompting eco-friendly purchases.
  • Mother’s Day - May 12, 2024
    High sales for cards and luxury gifts aimed at celebrating mothers.
  • Father’s Day - May 16, 2024
    Opportunity to promote products tailored for men.
  • Independence Day - July 4, 2024
    Prime time for sales on patriotic items and summer essentials.
  • Amazon Prime Days - Date varies (always Mid-July)
    A major 48-hour sales event on Amazon, ideal for product promotions and exclusive to Amazon.
  • Back-to-school Season - Late August / Early September 2024
    A crucial period driving sales for numerous specialty retailers.
  • Labor Day - September 2, 2024
    Last summer holiday, prompting deals on seasonal items as shoppers transition to fall.
  • Halloween - October 31, 2024
    The first significant sales peak of the season.
  • Singles' Day - November 11, 2024
    The world's largest shopping event originating from China.
  • Black Friday - November 29, 2024
    A major peak, with strong sales on the days before and after.
    (learn more in our comprehensive Black Friday article)
  • Cyber Monday - December 2, 2024
    A day with sales almost as high as Black Friday.
  • St. Nicholas' Day - December 6, 2024
    In German-speaking countries, many customers utilize this day for Christmas shopping.
  • Green Monday - December 9, 2024
    A well-known shopping event driven by eBay.
  • Super Saturday - December 21, 2024
    An important day in the Christmas business, with massive sales.
  • Monday before Christmas - December 23, 2024
    Traditionally a high-sales day of the peak season
  • Shortly before Christmas - December 24, 2024
    A rush of last-minute Christmas shoppers.
  • Boxing Day - December 26, 2024
    A post-Christmas peak in English-speaking countries.

Statistics and sales figures for the Amazon Peak Season in the US 2023:


  • Total revenue of Amazon in the US during Peak Season 2023 amounted to $121.2 billion. 
  • This reflects a growth of 14.7% compared to the previous year (2022). 
  • Prime Day emerged as the highest revenue-generating day of the Peak Season, with sales reaching $11.2 billion. Following closely were Black Friday and Cyber Monday, with revenues of $10.8 billion and $10.4 billion, respectively. 


  • The number of orders in the US during Peak Season 2023 increased by 13.9% to 1.8 billion
  • Prime Day recorded the highest number of orders with 250 million. Black Friday and Cyber Monday followed with 220 million and 210 million orders, respectively. 

Top product categories

  • The top product categories during Peak Season 2023 were: 
    • Electronics 
    • Apparel 
    • Toys 
    • Household 
    • Goods 
    • Groceries 

Other interesting facts:

  • Amazon gained 5.5 million new Prime members in the USA during Peak Season 2023. 
  • 55% of orders in the USA were delivered on the same day or next day. Amazon hired over 1 million new employees during Peak Season 2023!

What is the origin of the biggest Peak Season days?

The majority of shopping events and promotional days draw inspiration from traditional holidays, with Christmas being the most prominent gift-giving season. Additionally, holidays like Valentine's Day, Mother's Day, and Father's Day have also gained significant traction as sales boosters, driven and extensively promoted by the industry.

A prime example of this phenomenon is Black Friday, which has transformed from a post-Thanksgiving shopping day into one of the largest global sales events.

Insights into the key sales events of the Peak Season 2024:

  • Amazon Prime Days - Date varies (2024):

The highly anticipated "Prime Day" extravaganza typically spans two days and is an exclusive shopping event for Amazon's valued customers. While the specific date for 2024 is yet to be confirmed, it traditionally takes place in July. During this time, Amazon showers its e-commerce platform with substantial discounts across a diverse range of products, captivating millions of eager shoppers.

Online retailers who sell their goods through Amazon also have the opportunity to participate in Prime Day, enabling them to witness a significant surge in their average sales figures!

  • Back-to-School Season - August/September 2024:

As the new school year kicks off, parents and students embark on a shopping spree for essentials like clothing, school supplies, backpacks, and electronic gadgets. This period holds immense significance for e-commerce, particularly in the realms of fashion, stationery, and electronics.


  • Halloween - October 31, 2024:

Halloween isn't just about costumes and decorations; it's also a time for indulging in treats, stocking up on party supplies, and getting hold of eerie accessories. Online retailers specializing in Halloween merchandise offer themed products at discounted prices, often weeks before the actual day arrives.


  • Singles' Day - November 11, 2024:

Having its roots in China, Singles' Day has transformed into a massive global sales phenomenon, largely propelled by companies like Alibaba. Originally conceived as a counter-celebration to Valentine's Day, this event encourages singles to indulge in self-care and pamper themselves. Online retailers across the world seize the opportunity by offering substantial discounts on this day to significantly amplify their sales figures.

  • It has become common to extend the peak period of the Singles' Day promotion to "Singles' Days" or “Singles' Week.”
  • Black Friday - November 29, 2024:

Black Friday, traditionally observed after the American Thanksgiving holiday, serves as the unofficial commencement of the Christmas shopping season. Originating in the United States, this retail extravaganza has now transcended borders and become a worldwide phenomenon.

Online retailers eagerly join the frenzy by presenting substantial discounts and exclusive deals on this day, aiming to entice customers and elevate their average sales figures.

Many companies now extend this marketing event to a "Black Week" or "Black Sale" that lasts for several days or even weeks. What many people don't know is that on Thursday, November 28, 2024, the traditional Thanksgiving holiday, retailers also offer significant discounts. 

Learn everything about Black Friday and Cyber Monday in our detailed article.


  • Cyber Monday - December 2, 2024:

Cyber Monday has the same background as Black Friday and takes place on the Monday following the Thanksgiving weekend and Black Friday. Originally conceived as the online counterpart to Black Friday, this day focuses on online deals and bargains.

The two events now seamlessly blend together and offer similar large discounts for the same products. Here, too, many retailers extend the originally one-day peak period to a "Cyber Week."'

Find out everything about Cyber Monday and Black Friday in our detailed article.

  • St. Nicholas' Day - December 6, 2024:

Year after year, St. Nicholas' Day marks the first significant increase in sales during the Christmas season. Many customers in German-speaking countries traditionally use this day for their Christmas shopping, as many retailers start their Christmas promotions on St. Nicholas' Day.


  • Green Monday - December 9, 2024:

Green Monday is a promotional day coined by eBay, taking place on the second Monday in December. On this day, Christmas shopping typically reaches one of its peaks. Companies use this day for attractive offers, generating an additional boost in sales on average.

  • Super Saturday - December 21, 2024:

Super Saturday, colloquially referred to as Panic Saturday, takes the spotlight as the final Saturday before christmas. December 23 is characterized by a flurry of last-minute shopping, with customers readily delving deeper into their pockets than usual.

Online retailers seize the opportunity presented by this situation, offering exclusive last-minute promotions, including expedited shipping services, to ensure that every item finds its place beneath the tree in a timely manner.


  • Monday before Christmas - December 23, 2024:

The Monday before Christmas holds tremendous importance and revenue-generating potential in both brick-and-mortar and e-commerce realms during the festive season. As the peak period unfolds, many individuals suddenly realize the imminent holidays and embark on a mission to purchase gifts in a timely manner.

Capitalizing on this surge in demand, numerous companies entice customers with significant Christmas discounts, enticing them to make their purchases and spread holiday cheer.


  • Boxing Day - December 26, 2024:

Boxing Day is a public holiday in many English-speaking countries, including the UK, Canada, and Australia. On this day, most stores are open and offer numerous special deals online as well to reduce their Christmas inventory. Additionally, consumers use Boxing Day to exchange or redeem their Christmas gifts and vouchers.

The 10 best tips for seamless logistics during peak season

1. Demand analysis and forecasting:

Accurate analysis of demand plays a pivotal role in effectively managing the upcoming Peak Season of 2024. Take the time to review your historical sales data and trends to create an informed forecast of the expected demand. This will enable you to strategically plan your inventory, allocate staffing resources, and ensure sufficient transportation capacity.

If you are partnered with a fulfillment provider like Quivo, it is crucial to share your forecasts with them to prevent unexpected bottlenecks or delays in the logistics process!

2. Optimize warehouse management:

Efficient warehouse management is essential to avoid bottlenecks and ensure seamless logistics operations. Make use of cutting-edge logistics software, such as our Connector, to effectively track inventory, streamline processes, manage orders, and access real-time stock information.

3. Mitigate supply chain bottlenecks:

Thoroughly assess your entire supply chain, identifying potential bottlenecks, and devise a plan to mitigate their impact. It is crucial to have contingency plans in place to address any potential failures, especially during the critical Peak Season period.

Additionally, keep in mind that shipping service providers often apply Peak Season surcharges during November and December. Hence, shipping packages during this period may incur slightly higher costs than usual.

4. Process automation:

Automating logistics processes can significantly improve efficiency. With the logistics software of a fulfilment provider like us, you can automate inventory tracking, order processing, and shipping label generation. This not only saves time but also minimizes errors during peak periods, leading to higher customer satisfaction.

5. Train and support employees:

Train your employees well in advance of the peak season to ensure they are familiar with all processes and not overwhelmed by the flood of orders. If you need additional staff for Peak Season 2024, start looking for them in advance, as it may take some time to find and train seasonal workers.

6. Monitoring and real-time tracking:

Monitor your logistics operations in real-time to identify and address potential issues early on. Use technologies like GPS tracking to track the location of deliveries and inform customers about the status of their orders. This creates transparency and enables quick responses to delays or other problems.

7. Implement just-in-time (JIT) principles:

During the Peak Season, it may be beneficial to apply the Just-in-Time principle. Order goods from suppliers to arrive shortly before their actual need. This reduces inventory levels and minimizes the risk of excess stock or shortages.

8. Outsource your logistics:

When demand increases significantly during Peak Season 2024, you may realize how demanding logistics operations can be. Consider outsourcing at least parts of your logistics to a professional fulfillment company like us, which takes care of your orders in a fully automated manner. 

This frees up resources for you to focus on growing your online shop!

  • Find out if outsourcing logistics makes also financial sense for you in this article.

9. Continuous process optimization:

Regardless of whether it's the Peak Season or not, continuous optimization of your logistical processes is crucial.

Regularly analyze key metrics and costs, and try to optimize every step, from efficient warehouse management, packaging methods, communication with employees and customers, picking, to shipping and return processes. See what you can improve, accelerate, or eliminate to make your logistics as efficient and cost-effective as possible.

10. Flexibility and preparation:

The Peak Season is often characterized by unforeseen events and changes. Prepare as much as possible and strive to remain flexible and agile.

Have multiple alternative delivery options available in case certain routes are affected, create an emergency plan if stocks unexpectedly run low, and ensure you have an adequate reserve of packaging materials and other resources.

Additional resources to optimize your e-commerce logistics:

The peak season sales won't wait. Prepare yourself as best as possible and learn how you can improve in the future! Here are more helpful tips from our fulfilment experts on how to optimize both your logistics and online shop for success:

If you have any questions about the peak season or if you are considering outsourcing your logistics, we are always here to assist you!

Feel free to contact us for more information, without any obligation!

FAQ - Frequently asked questions about the Amazon Peak Season

Factors driving increased sales during Peak Season:

There are several reasons why Amazon experiences a surge in sales during its peak season. Major shopping events such as Prime Day, Black Friday, and Cyber Monday, along with the back-to-school rush, play a significant role in boosting consumer spending on the platform.

When does Peak Season begin for Amazon?

Peak season for Amazon typically begins in late November, coinciding with events like Black Friday and Cyber Monday, which mark the start of the holiday shopping frenzy. This period extends through December, encompassing the lead-up to Christmas and the New Year. During this time, consumer demand for gifts, decorations, and other holiday-related items surges, leading to increased sales and activity on the Amazon platform. Additionally, factors such as back-to-school shopping and seasonal changes may also contribute to the onset of peak season for Amazon.

When does Amazon hit its sales peak?

Amazon typically hits its sales peak during the holiday season, particularly in late November and December. This period aligns with major shopping events such as Black Friday, Cyber Monday, and the lead-up to Christmas. During these times, consumer spending surges as people shop for gifts, take advantage of special promotions, and stock up on seasonal items. As a result, Amazon experiences its highest levels of sales and customer activity during this holiday period.

When is Amazon's Peak Season 2024?

Amazon's Peak Season for 2024 is expected to follow a similar pattern to previous years, typically beginning in late November and extending through December. This timeframe aligns with the holiday shopping season, including events like Black Friday and Cyber Monday, which traditionally see a surge in consumer activity on the platform. While exact dates may vary slightly, Amazon typically experiences its busiest period during these months due to increased demand for gifts, seasonal items, and promotional deals.

Does Amazon pay more during Peak Season?

Of course! Amazon's practice of increasing wages and offering additional incentives during peak season is aimed at ensuring that their workforce can effectively manage the heightened workload. By providing these benefits, Amazon acknowledges the increased demands placed on its employees during busy periods and seeks to motivate them to maintain productivity and meet customer expectations.


Title: Amazon press releases - Revenue 2023 / Prime Days

Title: Statista Market Forecast - E-Commerce

Title: E-Commerce Revenue Statistics 2022 - 2023

Title: E-commerce Statistics, Trends, and Insights for 2023

Quivo © 2024