Katharina Groß and the Path to Her Own Brand - powered by Quivo

Martin Jezy09 April 20267 min
Company Profile
Company Profile
Collection by Katharina
FASHION

Katharina Groß is one of Vienna's best-known influencers with over 250,000 followers on Instagram. With Collection by Katharina, she has built her own fashion brand defined by timeless design, high-quality craftsmanship, and a clear personal signature. Alongside jewellery, the brand centres on premium handbags as well as accessories and clothing.

Katharina Groß is one of Vienna's best-known influencers with over 250,000 followers on Instagram. With Collection by Katharina, she has built her own fashion brand defined by timeless design, high-quality craftsmanship, and a clear personal signature. Alongside jewellery, the brand centres on premium handbags as well as accessories and clothing.

Key Facts
The Partnership with Quivo
  • Shopify integration for fully automated order processing
  • Same-day processing with delivery times of 1–2 business days
  • Reduction of manual workload by 60 to 70 percent

From Instagram to Her Own Brand

Many people know Katharina Groß as a Viennese mum-blogger who has been sharing her life closely with her community for years. Today, around 250,000 people follow her on Instagram. She eventually wanted to share her passion with her community and simply started: jewellery she had designed together with a goldsmith, packaged and shipped herself. From the very beginning she had a strong sense for what women actually want to wear and that was exactly what she wanted to offer. Collection by Katharina was born!

Over time, bags were added, then accessories and clothing. The brand grew organically, because the community kept growing alongside it. Katharina's shop is today what many brands try to be but rarely actually achieve: approachable, modern, and with a clear sense of style. Behind it all is a small but well-oiled team that takes care of products, content, and the community.

Focus on What Matters

For years, the team handled everything themselves and that worked. But at some point, order volumes rose so sharply that it became harder to deliver quickly while maintaining the quality Katharina wanted for her customers. The time spent daily on packing and shipping was missing elsewhere: in the products, the brand, the community. Eventually it became clear that a better solution was needed.

Finding a logistics partner is no easy matter for many brands. With Quivo, it clicked from the very start. The Shopify connection ran smoothly, the onboarding was straightforward, and communication was crystal clear.

Today, the entire shipping process runs automatically. Orders are processed the same day, and customers in Austria typically receive their parcel within one to two business days. The team's manual workload has dropped by around 60 to 70 percent - and it shows. The time gained is now flowing into the things that truly define Collection by Katharina.

Katharina Groß - Founder
Katharina Founder

 

"Quivo worked professionally, transparently, and in a solution-oriented way from day one. The shop integration was straightforward, the launch went smoothly, and the manual workload for the team was reduced by around 60 to 70 percent."

Collection by Katharina Groß with bag

Collections with Character

At the heart of the collection are the bags. Timeless in design, high quality in craftsmanship, and exactly what you want to carry every day. That runs through the entire brand. Whether jewellery, accessories, or clothing, everything is created with the same standard. The closeness to the community, the focus on detail, the feeling that there is someone who truly stands behind it. Several thousand orders per month speak for themselves.

Growing Further, Together

Katharina is already working on new collections and the range will expand over the coming months. A brand that has grown so organically still has a lot ahead of it. What makes Collection by Katharina special are not just the products. It is the way the brand engages with its community, how it evolves and yet always stays true to itself. That is what sustains it in the long run.

We at Quivo are very happy to be part of this journey and proud to accompany Katharina along the way.

Quellen

Image credits:

Provided by the team of Collection by Katharina 
Quivo - 2026

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