How FRAMEN Makes Digital Advertising Part of Everyday Life
Company profile
Company profile
ADS TECHNOLOGY
FRAMEN offers an intelligent DOOH platform. The Berlin-based company delivers content to places where people spend time, such as hotels, gyms, or modern work environments.
The content is managed centrally through the platform and displayed precisely at each location. Brands can plan their messages flexibly, while new local partners can make meaningful use of their screens. The result is a network that makes advertising more relevant and brings digital communication to life.
FRAMEN offers an intelligent DOOH platform. The Berlin-based company delivers content to places where people spend time, such as hotels, gyms, or modern work environments.
The content is managed centrally through the platform and displayed precisely at each location. Brands can plan their messages flexibly, while new local partners can make meaningful use of their screens. The result is a network that makes advertising more relevant and brings digital communication to life.
Key Facts
- Founded in 2018, active in 32 countries
- HQ in Berlin, 100 team members worldwide
- Website: framen.com
The Partnership with Quivo
- Significant improvement in efficiency
- Optimised internal workflows
- Reallocation of valuable resources towards strategic initiatives
It All Started With a Digital Frame
What now catches the eye in co-working spaces, gyms or hotels as a modern screen solution began with a very different idea. A digital photo frame. That is also where the company name comes from. With a Kickstarter campaign in 2018, FRAMEN laid its foundation in Frankfurt and quickly realised that there was much more potential.
The original product evolved into a software platform designed to place and deliver advertising in a more targeted and effective way. While the idea itself was not new, the need for a fresh and modern approach was huge. Instead of traditional outdoor posters, the goal was to create a system that brings content directly to where it matters. Reaching people in the middle of their day, whether they are working out, waiting or at work.
Step by Step Towards a Global Platform
The company grew quickly. Its headquarters moved to Berlin, with new teams established in Paris, London, Amsterdam and Mumbai. The idea attracted not only advertisers but also major backing from Axel Springer. With this media group on board, the expansion of the advertising platform gained significant momentum.
FRAMEN continued to develop into a scalable solution for a wide range of use cases. Today, content runs across thousands of screens through the Ads Manager. Large campaigns, local messages, sports content or news updates are all managed through the same software. In technical terms, FRAMEN is a DOOH platform, which means it delivers digital out of home content to public spaces. Unlike traditional posters, it offers flexibility, real-time updates and targeted distribution.
The best part is that anyone with a screen can join in and unlock new ways to curate their content and spaces. Whether in a hotel, studio or a gym, the Screen Manager integrates easily and works smoothly in day-to-day operations.
Fatima
Supply Operations & Strategy
“What impressed us most was Quivo’s willingness to actively support growing businesses. Unlike many other logistics solutions on the market that focus only on established partners with high volumes, Quivo also offers scalable support to younger companies. That kind of flexibility was a real standout for us.”
Clarity Behind the Scenes
As the company grew, so did the number of screens, partners and hardware orders. To ensure everything reached its destination quickly and smoothly, logistics needed to be outsourced.
FRAMEN partnered with Quivo to make that happen. Orders are handled through our central logistics software, with storage and shipping processed automatically via the Connector. This setup brings greater transparency, improved planning and much less day-to-day effort for the FRAMEN team, especially when it comes to international deliveries.
That leaves more space internally for product development, customer support and exploring new partnerships and opportunities. The logistics run quietly in the background without demanding constant attention — just the way it should be.
More Than Just an Advertising Tool
The FRAMEN platform is made for anyone who wants to make content visible. Whether a brand, an agency or a screen operator, campaigns can be planned, designed and targeted directly within the system. If you want to learn more or get started right away, this is a good place to begin:
FRAMEN continues to expand its offering with new tools, broader reach and a clear focus on international growth. Most recently, the WeWork network in North America was announced, marking another step towards global presence. The goal remains to place content where it has real impact. And as ideas like this grow, they need structures that can grow with them. That is where logistics comes in. We are proud to support this journey and to remain part of the FRAMEN success story.
Sources
Pictures:
FRAMEN ©
Quivo — 2025
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